senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

AnNahar Launches the World’s First AI President of a Country in Lebanon

18/04/2024
Creative Agency
Dubai, United Arab Emirates
1.5k
Share
The campaign has been launched in collaboration with IMPACT BBDO Dubai, and Addition New York

Lebanon has introduced the world's first artificial intelligence designed to perform presidential duties for the country. The nation had been without a sitting president for the last two years, and following thirteen failed attempts of the Lebanese parliament to elect one, AnNahar Newspaper in Lebanon built and launched a fully functioning AI version.

The campaign has been launched in collaboration with IMPACT BBDO Dubai, and Addition New York.

The new AI president of Lebanon has been created by training Large Language Models on 90 years of impartial journalism from AnNahar since the 1930's. It analyses not only the historical data provided through the pages of AnNahar but also current events, and formulates answers for all political, legal and government questions. By tapping into this vast knowledge base, the AI president has a deep understanding of Lebanon's past, as well as an unbiased perspective on the challenges that the country faces today.


The new AI president was launched in a live broadcast as an interview by Nayla Tueni, the editor-in-chief of AnNahar Newspaper, where she asked the president pertinent questions about the current state of the country, and what the best ways forward would be. The launch also featured the daily AnNahar print edition transformed into a comprehensive, fully-fledged political platform, in which the president addressed all the pressing issues that the majority of the Lebanese population struggle with.

The AI president will be accessible to all through a dedicated site – OurPresident.ai and will answer questions related to Lebanon and its politics. It is understood that government officials will also be using the tool to help build directives.

Nayla Tueni commented on the campaign, “As Lebanese people, and especially AnNahar, we refuse to sit back and allow things to go on as they have. To not have a president for this long is unacceptable and has impacted the country negatively. If the parliament will not do its job to elect a president, then the people will bring to Lebanon a president.”

Agency / Creative
SIGN UP FOR OUR NEWSLETTER
More News from Impact BBDO Dubai
49
0
ALL THEIR NEWS
Work from Impact BBDO Dubai
Flying Taxi
UAE Government Media Office
21/10/2024
43
0
Bring Your Impossible
UAE Government Media Office
30/09/2024
38
0
Child Wedding Cards
UN Women
17/06/2024
44
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0