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Anna Kendrick Wishes You a Merry Chips-Mas in Frito-Lay's Holiday Anthem

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RadicalMedia's Dave Meyers teams with Frito-Lay's in-house creative team to recreate The Sound of Music's 'My Favourite Things'

Anna Kendrick Wishes You a Merry Chips-Mas in Frito-Lay's Holiday Anthem

Today Anna Kendrick is releasing the new holiday carol, replacing the iconic My Favourite Things lyrics from The Sound of Music with items like 'bright yellow Lay's bags' and a 'snack table spread that is fit for a king'.

The spot was created in-house by Frito-Lay team and was directed by RadicalMedia's Dave Meyers.

Viewers might spot some other familiar faces throughout the spot, including Teresa Dahlquist of the three 'Golden Sisters' who rose to internet stardom a few years ago, and actor Matty Cardarople.

LA’s acclaimed Solvang Bakery built the ornate gingerbread house that was later decorated with Frito-Lay snacks inside and out.

CREDITS

Editorial
Brand
Agency / Creative
Production
Music / Sound
view more - Inside In-Housing
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Genres: Musical

Categories: Food, Savoury Snacks

RadicalMedia US, Thu, 21 Nov 2019 13:38:08 GMT