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Animal Farm Tackles Lack of Collectors with GPS Enabled Pass-it-on Donation Box

06/10/2014
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Habitat for Humanity launches see-through boxes to be followed online

Habitat for Humanity has rectified a lack of collectors by introducing GPS enabled pass-it-on donation boxes in the form of see through houses, which can be followed online by anyone in the Netherlands.

The campaign launched on 6 October 2014, as the UN declared this World Habitat Day. By encouraging Dutch citizens to pass on the donation boxes Habitat hopes to see them travel through the entire country and followed digitally on www.bouwnumee.nl or #bouwnumee.

Without any official collectors involved, the innovative approach to allow the boxes to be passed on organically does contain a certain element of risk. This is part of a social experiment: will the boxes be stolen, emptied out, or passed on for the full 15 day period?

Why would you pass on a collection box from house to house? Habitat for Humanity strives toward a world in which everyone has a place to call home. They believe that everything starts with a house; a tool from which to build a future. 


Habitat for Humanity sustains itself without government subsidies or lottery donations. As part of this business model they raise money and sponsoring by offering individuals and businesses the opportunity to spend a week building a house with future home-owners in countries such as: India, Nepal, Cambodia, Vietnam, Sri Lanka, Philippines, Lesotho, Ethiopia, Zambia, Guatemala and El Salvador. 

To encourage sustainable living after the house has been built, habitat for humanity includes residents in the building process.

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