Following the Angry Birds scooter reveal, Droga5 New York are turning rage into rewards with the Venting Machine, a vending machine that takes playful punches, knocks, shouts and shakes as payment for sweet prizes related to what users are mad about.
And to get the most use out of this machine, the campaign is taking the machine to the most frustratingly angry place on earth: Times Square, New York City. The live event takes place in NYC on Thursday, 11th to the 21st from 12-8pm.