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Ancestry Goes Back in Time for Latest Instalment of 'Come Find Me' Campaign

Campaign Brief, 8 months, 3 weeks ago

VCCP Sydney's new campaign lets viewers meet two new Anitpodean faces from the past

Ancestry Goes Back in Time for Latest Instalment of 'Come Find Me' Campaign

The latest release of Ancestry's 'Come Find Me' campaign via VCCP Sydney sees two more characters from the past make a passionate plea to viewers to look into their past, especially as their ethnic and family backgrounds are never quite what they seem - which is exactly what Ancestry can help people unlock through its family history technology and unique DNA profiling.

In the new campaign viewers get to meet two new Anitpodean faces from the past. 

Jim, a 19th century Drover, captures the true larrikin nature of the Australian cattleman. Viewers get a real sense of his relief post drove as well as his optimism and enthusiasm for the future - reflecting Australia as the land of opportunity; you just had to roll up your sleeves and have a go.  Whilst Polynesian princess Alika greets us after surviving a harrowing journey at sea. As with the Viking from a previous AncestryDNA spot, Alika speaks in her native tongue. 



Says Dean Hunt, founding creative director, VCCP: "It's been great bringing more ancestors back to life with this campaign. Our first ad is set in a more optimistic time in Australian history - a time of prosperity and growth. And our second ad deals with the miracle that our genes have survived their arduous journey across time. Today, anyone can discover who they are and the regions they are from with an Ancestry DNA kit - sometimes with surprising results."

Says Kelly Godfrey, senior director Australia & New Zealand: "We've had a strong response to the Come Find Me campaign, with the emotional connection to our ancestors really resonating with our audience. We're excited about the evolution of the campaign and helping even more people discover their story."

The main campaign launches early January 2016 with two 30" spots supported by 15" DR spots and digital, CRM & social support. The ads were directed by Brendan Donovan through MOTH.

Ancestry is the world's largest online family history resource with more than 2 million subscribers across all its websites worldwide. The AncestryDNA test has been taken by 1 million customers globally.

Creative Agency

TV Producer: Amanda Collins

Creative Director: Dean Hunt

Copywriter: Georgie Waters

Art Director: Felix Ettelson

Planner: Livia Stefanini

Account Director: Melissa Hill

Group Account Director: Elizabeth Barnett

Creative Agency: VCCP

Senior Art Director: Salvatore Gullifa

Studio Manager: Sean Davitt

Media Agency

Media Agency: OMD

Offline

Editor: Gaby Muir

Post Production / VFX

Post Production House: BLACKBIRD

Production Company

Director: Brendan Donovan

DOP: Anna Howard

Executive Producer: Jonathan Samway

Producer: Alistair Pratten

Production Company: MOTH