Ancestry Goes Back in Time for Latest Instalment of 'Come Find Me' Campaign
The latest release of Ancestry's 'Come Find Me'
campaign via VCCP Sydney sees two more characters from the past make a
passionate plea to viewers to look into their past, especially as their
ethnic and family backgrounds are never quite what they seem - which is
exactly what Ancestry can help people unlock through its family history
technology and unique DNA profiling.
In the new campaign viewers get to meet two new Anitpodean faces from the past.
Says Kelly Godfrey, senior director Australia & New Zealand: "We've had a strong response to the Come Find Me campaign, with the emotional connection to our ancestors really resonating with our audience. We're excited about the evolution of the campaign and helping even more people discover their story."
The main campaign launches early January 2016 with two 30" spots supported by 15" DR spots and digital, CRM & social support. The ads were directed by Brendan Donovan through MOTH.
Ancestry is the world's largest online family history resource with more than 2 million subscribers across all its websites worldwide. The AncestryDNA test has been taken by 1 million customers globally.
TV Producer: Amanda Collins
Creative Director: Dean Hunt
Copywriter: Georgie Waters
Art Director: Felix Ettelson
Planner: Livia Stefanini
Account Director: Melissa Hill
Group Account Director: Elizabeth Barnett
Creative Agency: VCCP
Senior Art Director: Salvatore Gullifa
Studio Manager: Sean Davitt
Media Agency: OMD
Editor: Gaby Muir
Post Production / VFX
Post Production House: BLACKBIRD
Director: Brendan Donovan
DOP: Anna Howard
Executive Producer: Jonathan Samway
Producer: Alistair Pratten
Production Company: MOTH