Ancestry Goes Back in Time for Latest Instalment of 'Come Find Me' Campaign
The latest release of Ancestry's 'Come Find Me'
campaign via VCCP Sydney sees two more characters from the past make a
passionate plea to viewers to look into their past, especially as their
ethnic and family backgrounds are never quite what they seem - which is
exactly what Ancestry can help people unlock through its family history
technology and unique DNA profiling.
In the new campaign viewers get to meet two new Anitpodean faces from the past.
Jim,
a 19th century Drover, captures the true larrikin nature of the
Australian cattleman. Viewers get a real sense of his relief post drove
as well as his optimism and enthusiasm for the future - reflecting
Australia as the land of opportunity; you just had to roll up your
sleeves and have a go. Whilst Polynesian princess Alika greets us after
surviving a harrowing journey at sea. As with the Viking from a
previous AncestryDNA spot, Alika speaks in her native tongue.
Says
Dean Hunt, founding creative director, VCCP: "It's been great bringing
more ancestors back to life with this campaign. Our first ad is set in a
more optimistic time in Australian history - a time of prosperity and
growth. And our second ad deals with the miracle that our genes have
survived their arduous journey across time. Today, anyone can discover
who they are and the regions they are from with an Ancestry DNA kit -
sometimes with surprising results."
Says Kelly Godfrey, senior director Australia & New Zealand: "We've had a strong response to the Come Find Me campaign, with the emotional connection to our ancestors really resonating with our audience. We're excited about the evolution of the campaign and helping even more people discover their story."
The main campaign launches early January 2016 with two 30" spots supported by 15" DR spots and digital, CRM & social support. The ads were directed by Brendan Donovan through MOTH.
Ancestry is the world's largest online family history resource with more than 2 million subscribers across all its websites worldwide. The AncestryDNA test has been taken by 1 million customers globally.
Says Kelly Godfrey, senior director Australia & New Zealand: "We've had a strong response to the Come Find Me campaign, with the emotional connection to our ancestors really resonating with our audience. We're excited about the evolution of the campaign and helping even more people discover their story."
The main campaign launches early January 2016 with two 30" spots supported by 15" DR spots and digital, CRM & social support. The ads were directed by Brendan Donovan through MOTH.
Ancestry is the world's largest online family history resource with more than 2 million subscribers across all its websites worldwide. The AncestryDNA test has been taken by 1 million customers globally.
