An Inspired Fish Goes Online in Fiverr’s Playful Film

Award-winning creative company The-Artery has launched a playful campaign for freelance service online marketplace Fiverr.

Helmed by director Alon Seifert, this web film, entitled ‘Don’t Go With The Flow’, follows a chatty, entrepreneurial fish whose swimming school has grown exponentially after using resources from Fiverr. By going against the flow of mainstream growth tactics, Fiverr helped this aquatic business succeed in creating a new logo, running a digital campaign, and hiring a new CMO — even if things didn’t quite go as planned.

The-Artery is composed of some of the most talented directors and post production experts in the industry, led by founder and CCO Vico Sharabani. Their impressive portfolio includes collaborations with Fortune 500 companies like Nike, Mercedes-Benz, and Under Armour, documentaries with none other than Beyoncé, and star-studded films like The Grand Budapest Hotel, Midsommar, Marriage Story, and Ocean’s 8.