An Army of Tom Bradys Star in Droga5’s Latest Under Armour Spot

Under Armour and Droga5 have unveiled a 30-second spot featuring four-time Super Bowl champion Tom Brady. The spot debuted during the national telecast of the Patriots-Steelers game last night. As part of the brand’s recently launched Rule Yourself campaign, it depicts Tom’s relentless will and his intense commitment to training. Tom’s rise from a sixth round, 199th draft pick to four-time Super Bowl champion is a direct result of pushing himself to get better every single day. He has never wavered in that commitment, and nobody works harder to achieve and sustain greatness. 

The spot was directed by RESET’s Wally Pfister, who also directed the campaign’s launch film.