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amp Founder and CEO Michele Arnese Featured on SoStereo’s ‘What About the Music’ Podcast


Throughout the episode, Michele discusses how awareness surrounding sonic identity has developed over the years and provides advice on how brands can best approach music

amp Founder and CEO Michele Arnese Featured on SoStereo’s ‘What About the Music’ Podcast

Michele Arnese, Founder and CEO of amp, joined SoStereo co-founder Beto Azout to discuss all things sonic branding on Season Three, episode four of the 'What About the Music' podcast. With decades of experience in the advertising sector, Michele is one of the world’s foremost experts in the audio branding industry. The pair discussed the development of sonic identity awareness and the intricate role music played in a Mastercard campaign.

The intimate guest speaker series is now on its third season, highlighting the unique perspectives and journeys of executives in the of advertising and marketing industry executives. Hosted by Azout, the podcast covers topics that include everything from music marketing strategy to inside looks at music leaders’ career paths. 

This season’s guests also include: Jon Drawbaugh, head of production at Argonaut; Ola Sars, founder of Soundtrack Your Brand; Bernice Chao, head of integrated creative at Zambezi; and Shannon Murphy and Bryan Barnes, creative director duo at adam&eveNYC. SoStereo’s mission is to share the power of real music by real artists with other creative professionals and to make it affordable and available on demand. 

The latest episode of ‘What About the Music’ is currently available on Spotify, Amazon Music and Apple Music

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Genres: Music & Sound Design

Categories: Media and Entertainment, Streaming Services

SoStereo, Wed, 03 Aug 2022 20:11:35 GMT