Amnesty International Twignature

 

 

Amnesty International USA asked BMF Melbourne to create a 'Twignature' campaign to help put pressure on President Barack Obama to sign a robust Arms Trade Treaty at the UN conference which commenced in New York yesterday.

 

BMF Melbourne developed Twignature specifically for Amnesty, an organization all about collecting signatures, to allow them to harness the reach of Twitter by encouraging people to create a digital signature, a Twignature, simply by Retweeting campaign tweets sent by Amnesty. Twignature caught the eye of Amnesty USA when BMF’s the technology was tested by Amnesty Switzerland as part of their letter writing campaign last year. Twitter users can follow @amnesty and RT #twignature campaign tweets to become a part of the petition. Twitter users from all over the world are already adding their support in the hundreds.

 

 

David Klein, Executive Creative Director, BMF Melbourne said: "Twignature gives people an easy way to show and share their support for a cause.  It adds reach and momentum to Amnesty's campaign.  We are really excited to be working with Amnesty International USA on a campaign that has such huge global relevance as regulating the arms trade."

 

Twignature is a technology originated by BMF Melbourne that allows twitter users to create a Twignature (digital signature of their twitter handle) by retweeting specific tweets sent by amnesty during a campaign. The twignatures are added to a real-time online petition housed on a microsite where they can also find out more about the campaign.

 

Visit: Twignature.amnestyusa.org

 

The United Nations began talks yesterday (18th March 2013) in New York, attempting to agree on a global Arms Trade Treaty which will regulate the flow of weapons around the world. The US government faces strong opposition from the NRA, and Amnesty are looking to spend the two weeks of the conference applying continued pressure on Obama to stand up and sign a strong arms treaty despite domestic political opposition. 

 

Credits

Creative Agency: BMF Melbourne 

Managing Partner: Ricci Meldrum

Executive Creative Director: David Klein

Art Director: Chris Andrews

Copywriter: Callum Fitzhardinge

Planning: Nicole Rulka

Digital Project Manager: Josh Partijo

Technical Director: Mark Ellis

Interactive Director: Simon Murray

.Net Developer: Chris Lo

Client Director: Naomi Gorringe

Account Executive: Seb Neylan