Amber Music Rebrands as AMBR

After twenty six years as Amber Music, the music production house will now be known as AMBR. 

Michelle Curran, owner, comments: "This ad world is dynamic. Trends change, tastes change, and mediums and modalities have certainly changed of late. However, the name of my company is personal to me, so I needed to find a way to preserve that essence without losing the reputation and equity I’ve gained over the years. 

"As we all know, this business is about the art of reduction, so I simply dropped the vowels (thank you Silicon Valley) and voila, a brand new identity without a brand new name. 

"Luckily, I have some enormously talented friends who graciously helped redesign the logo, and everyone involved couldn’t be more pleased. 

"Hence, we are now AMBR, and will be for the foreseeable future."