Amazon Music Says No to Boring Commutes

Wieden+Kennedy Amsterdam and Amazon Music have launched a new brand campaign that redefines how we listen on the go. Launching just in time for holiday travel, it showcases how Amazon Music Unlimited's latest offering – one free Audible audiobook per month for subscribers in the US, UK and Canada  – can turn a boring commute into an extraordinary adventure. 

The campaign takes audiences deep into the emotional connections people form with stories, whether through music, audiobooks, or podcasts. Audiobooks serve as a gateway for music and podcast fans to discover new fandoms, genres, and perspectives that keep listeners engaged wherever they are. 

The campaign’s 30-second hero film 'On The Go' turns an airport journey into a noir-style audio odyssey. “We set our campaign in an airport as the perfect backdrop to explore the diverse cross section of humanity that turns to music and audiobooks while waiting for flights”, says the creative team at W+K - Stuart Harkness, Chris Taylor and Paula Essig.

Directed by visionary filmmaker Lance Oppenheim and scored by his musical collaborator Ari Bazoulian, the film shows punchy, cinematic-quality storytelling that appeals to all the savvy, content-hungry listeners burning through the hours of their journeys. “We brought to life a ‘whodunnit’ Crime Thriller adventure, blending music, podcasts, and audiobooks seamlessly. Glued together with a motley cast of mischievously charming characters and a mesmeric score, we turned killing time, into a thrilling time, on the go” comment W+K creatives Stuart Harkness, Chris Taylor and Paula Essig.

The campaign will run on social and streaming platforms in the US, Canada and the UK as well as out-of-home placements in bus and train stations, key street locations, and major US airports including JFK, LAX, Hartsfield-Jackson Atlanta and Chicago O’Hare.