Amazing In-Camera Trickery in this New BNP Paribas Ad from Czar & Publicis

There's no stopping the march of time as this clever new spot from Czar director Koen Mortier proves. The campaign for BNP Paribas Fortis shows a couple swept along by the non-stop pace of modern life, running effortlessly from one major event to another.

Publicis creatives Catheline Leroy and Eva De Jonckheere devised the spot in order to convey the fluidity of life and the fact that, these days, time is a precious resource and we often find ourselves doing everything at once. It's all been done to showcase the Belgian bank's one-stop-shop approach, which allows customers to arrange all of their business with just one code.

The spot, which takes the form of a moving, life-sized 'puppet theatre' was a complex production and organisational challenge as everyone and everyone on camera is continuously moving. The result is a fluid, effortless, orchestrated chaos - just like real life!

BNP Paribas Fortis 'Life Moves Forward' from CZAR.BE on Vimeo.

CREDITS

Director: Koen Mortier

DOP: Benoit Debie

Client: BNP Paribas Fortis

Agency: Publicis

Creatives: Catheline Leroy, Eva De Jonckheere

Agency Producer: Marc Van Buggenhout

Production Company: CZAR.BE

Executive Producer: Eurydice Gysel

Producer: Joop Haesen

Editor: Martin Leroy

Production Design: Geert Paredis

Post Production Company: Moxy

Sound: Cobra

Music: Isolde Lasoen

Year: 2014