Following a competitive pitch, Y&R Brisbane
has been appointed lead creative agency of record for Amart Furniture.
With an emphasis on repositioning the brand through creating an
engaging, enduring brand platform, Y&R will be responsible for all
Amart Furniture creative duties across brand, retail, digital and
in-store.
It is an exciting time for Amart with high growth
expectations and aims to expand its business nationally. Y&R's new
positioning and brand campaign for Amart Furniture will launch later
this year with the new campaign set to roll out across television,
radio, out of home, digital and in-store experience.
Says Pete Bosilkovski, chief executive officer, Y&R ANZ: "To be
partnering with one of Australia's fastest growing retailers is very
exciting. Amart came to us with specific objectives, focused on a
customer first, creative platform that will stand out in the market
place and we are looking forward to delivering that for them."
Says Rodica
Titeica, general manager - customer, Amart Furniture: "Y&R
proved to have an unrivalled understanding of our customer and our
brand. Their insight-led creative solution and collaborative approach
meant that they were the natural partner for us."
Says Adam Kennedy, managing director, Y&R Brisbane: "The Amart Furniture business
has undergone a huge transformation over the last four years. We are
humbled and proud to be able to tell that story."
Says Paul Nagy, chief creative officer, Y&R ANZ: "There's an
overwhelming sense of pride and ambition in what Amart has achieved as a
business. They
gave us an inspiring brief to create a strong point of distinction
(which you don't get every day) and we're thrilled to be partnering
them."