Alpine Uses the Irresistible Attraction of Lightness for Print Campaign

Alpine brings us a breath of fresh air with its brand new print campaign created by BETC ÉTOILE ROUGE.

After a sensational film unveiled at the end of 2024, Alpine continues to promote its very first 100% electric compact sports model with a new print campaign devised by BETC ÉTOILE ROUGE.

The A290 model, recently voted Car of the Year 2025, reveals part of its refined design in an aerial iconographic approach.

True to its DNA, this bold artistic approach allows Alpine to install its brand-new brand platform, which places lightness at the centre of its communication territory.

An illustration of the sporty city car from three different angles, in a blue sky mirroring the colour of its bodywork, which perfectly resonates with the signature, ‘The irresistible attraction of lightness’. A promise that all lovers of driving pleasure will recognise.

This new campaign has been gradually rolling out internationally in the press, on classic billboards and at events since mid-February.