Alma Announces Daisy Delgado as VP Group Account Director

Alma, a modern culture creative agency headquartered in Miami, has announced the hiring of Daisy Delgado as its newest VP, group account director. Daisy joins alma from McCann Health and will focus on expanding the agency’s services within the fast-growing health and wellness sector, where it already serves clients including Lilly, CVS Health, Aetna and the Memorial Sloan Kettering Centre. 

New York-born and of Ecuadorian descent, Daisy brings over 20 years of experience from both Hispanic-focused and general market agencies including McCann Health, Publicis and Digitas Health. In her new role at alma, she will lead the agency’s Eli Lilly account, while supporting new business initiatives within health and pharma segments.

“We’re very excited to welcome Daisy to alma,” said co-president and CEO Isaac Mizrahi. “Over the past few years we’ve witnessed a higher interest in multicultural work from the health & wellness industry, and her expertise will be an excellent resource for us and our clients, both new and current, as we introduce and grow their presence in the space.”

Daisy’s appointment comes as the healthcare sector shows an increased interest in targeting multicultural segments, namely Hispanics, who are now the fastest growing multicultural segment in the US. Her hire signals alma’s commitment to strengthening authentic multicultural representation in health & wellness, as the demographic faces considerably more challenges than others when it comes to managing their health and accessing treatment. 

“Reaching multicultural audiences will be one of the biggest opportunities for health and wellness brands in 2023, but one of their biggest challenges will be reaching them authentically,” says Daisy. “I’m confident alma’s strategic rigor and dedication to genuine connections with consumers will be an incredible asset for these brands, and I’m looking forward to supporting and building on their leadership within the space.”