ALLOY Develops Content Platform for Bassmaster to Get a Wider Audience to Go Outdoors

Alloy is partnering with the worldwide authority on bass fishing, B.A.S.S., and their media platform Bassmaster to create 'Go Out{side},' a new brand and content platform that’s designed to help people engage with the outdoors. The lifestyle-oriented site has a look that’s distinct from Bassmaster.com and content that focuses on more than just fishing. This is Alloy’s first work with the client.

Designed as a unique, dynamic experience, Bassmaster hopes to reel in an “audience that is devoted to getting out there, being out there, and living the best outdoor lifestyle possible” rather than hardcore anglers. More specifically, it’s targeting an audience of families, 40- to 50-year-old parents with kids 12 and under. 

Go Out{side} is largely a place where B.A.S.S. will post how-to videos and other content, such as national outdoor tips. It will incorporate tools that help visitors find useful information, such as nearby campgrounds, national parks, and lakes where fish can be caught. 

“Alloy took our idea of engaging, informing, and inspiring families to go outside and came up with a beautiful, easy-to-use site. It is the perfect combination of great design and functionality,” said Laurie Tisdale, director of Go Out{side}. “Go Out{side} has an immersive feel — once you open the site it’s like being pulled into the outdoors. Everything from the colours and layout to the pictures works together to create an inspiring atmosphere and works toward our goal of encouraging people to start a new adventure.”

The immersive, layered experience will use video and user feedback to prompt two-way discussions. The objective is to inspire visitors to participate in the social site’s experience and share it with others. Sections will be organised under headings such as Go {Fish}, Go {Camp}, Go {Boat}, Go {Gear Up}, Go {Cook}, Go {Explore}.