Allied Global Marketing Celebrates Dual Wins at the 23rd Annual Ex Awards

Allied Global Marketing is celebrating two major wins at the 23rd Annual Ex Awards, presented by Event Marketer. The agency took home the Winner for Best Night-Life Event for Krampus Bar, created in partnership with Amazon MGM Studios, and was named Gold Finalist for Best Pop-Up Store or Experience for the Mike’s Hard Lemonade Jobstacle Course, produced for Edelman and Mark Anthony Brands.

The ceremony, held Monday, April 14th in Las Vegas, brought together the best in experiential marketing from around the world highlighting creativity, cultural impact, and flawless execution.

“These wins are a reflection of the bold ideas, brave clients, and passionate team that fuel everything we do,” said Paddy Davis, EVP at Allied Global Marketing. “It’s an honour to be recognized by our peers for work that pushes boundaries and brings people together in unforgettable ways.

The Krampus Bar experience transformed holiday horror into an immersive nightlife activation, blending theatrical production and brand storytelling to amplify Amazon MGM Studios’ festive fright film, Red One. Meanwhile, the Mike’s Hard Lemonade Jobstacle Course reimagined career readiness as a high-energy, gamified challenge driving engagement and conversation for Mark Anthony Brands in a highly unexpected way.

These accolades underscore Allied’s commitment to crafting experiences that spark culture, drive conversation, and deliver measurable results for global clients.