senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

All Sorts of Great Life Experiences Start with a Box in Moving Ad for Very

08/03/2019
Advertising Agency
London, UK
96
Share
St Luke’s brand campaign depicts snippets of various people’s stories, all with with a common theme

The famous Very square logo once again takes centre stage at the heart of a new ad campaign for the online brand; inspired by how many of life’s milestones are marked with boxes – from posting a vote to the presentation of an engagement ring.

The new 30-second ad for Very, created by St Luke’s, brings the ‘It starts with a box’ proposition to life by showing a sequence of stories where a box is the main focus, representing possibilities large and small.

We see a man moving his first box into a completely empty house; a father and his small daughter joyfully playing make-believe driving in a cardboard box car; a budding romance between two pupils overseeing the ballot boxes at a school election; eventually arriving back at the man moving house – where we discover that not only is the lounge now full of boxes, but that he is joined by his heavily pregnant partner.

The film finishes with a play on Very’s logo by showing a pink box which then spins to transform into the traditional pink square. It breaks on 9 March on television, video-on-demand services and social media.

Julian Vizard, creative partner at St Luke’s, said: “The cube is integral to the Very brand and in this spot we give it meaning by showing the cube as a box to symbolise the start of memorable journeys.” 

Andrew Roscoe, head of brand, sponsorship and celebrity at Shop Direct Group, said: “No matter what life stage you’re going through, nearly all milestone moments are marked with boxes and Very is there to help get you where you want to be.”



Brand
Agency / Creative
Media
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from St Luke's
For Honey Heads - CHARLES
Hilltop Honey
14/10/2024
50
0
For Honey Heads - SARYINA
Hilltop Honey
14/10/2024
19
0
Vampire
The Novelry
10/09/2024
14
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0