Alien Close Encounter is Less Surprising than How Good this Iced Tea Tastes

The new campaign for Italian iced tea brand Estathè features a scene that, for most people, would be surprising. 

An alien from outer space sits at the bar with a human companion, casually drinking from a can of the brand’s sugar-free drink Estathè Zero. But the protagonist entering the bar is unfazed - he’s much more intrigued by the drink itself. The alien is a little short tempered, but the man isn’t worried - he’s keen to understand how the drink tastes.

The ad was devised by Milan-based creative agency Carlo D’Innella and directed by Miguel Campaña through The Family production company.