Alfredo Signs Director Rich Downie for Canadian Representation

Alfredo Films is excited to announce the signing of award-winning director Rich Downie for Canadian representation. Known for his sharp comedic timing, visually dynamic storytelling, and ability to craft narratives that leave a lasting impression, Downie has solidified himself as a go-to director for some of the world’s biggest brands.

Rich has helmed high-profile campaigns for global powerhouses such as Liquid Death, Uber Eats, and Beyond Meat, including the widely acclaimed Liquid Death Super Bowl spot. His work seamlessly blends sharp wit with striking visuals, making him one of the most sought-after directors in the commercial space today.

Downie’s strength lies in situational and visual comedy, crafting moments that are not only hilarious but deeply resonant with audiences. Whether working with A-list talent or emerging creatives, his ability to balance humor with emotional depth sets his work apart. His versatility allows him to deliver sharp, high-energy storytelling that captures audience attention instantly.

Alexander Henry, EP at Alfredo Films, shares his excitement about the signing, commenting, "Rich Downie is a director who brings an incredible mix of comedy, performance, and high-energy visuals to every project. His work is as clever as it is striking, and we can’t wait to introduce his talent to Canadian brands and agencies."

On joining Alfredo Films, Rich Downie adds, “I’ve always admired Alfredo’s ability to balance creative risk-taking with world-class production. Joining their roster feels like finding the perfect creative home—somewhere I can keep pushing boundaries, telling hilarious, unexpected stories, and collaborating with bold thinkers.

“My work has always been about creating comedy that sticks—not just laughs for the sake of it, but moments that people talk about after. I’m excited to bring that kind of energy to Canadian campaigns, and Alfredo is exactly the right partner to make that happen.”