ALDI Continues 'Always On' Good Different Retail Platform with New TV and Radio Spots
In a sea of sameness, ALDI is different, Good Different. Its shopping experience and product offering is like no other: bringing high quality products at the lowest possible prices to customers - every day.
BMF's rapid, low-cost factory for simple product/price advertising has produced over 64 TV ads, 48 OOH executions, more than 60 radio ads, along with weekly catalogue, website, in store POS and social posts. All with a healthy dose of ALDI humour and retail tactics, including individual product/price ads and basket competitor comparisons.
Here's a sample of some of the recent executions:
