ALDI & BMF Launch 'Like Brands. Only Cheaper' Campaign

Due to the success of the "Like Brands. Only Cheaper" campaign, ALDI has just launched a new ad for its Ombra sunscreen via BMF. The campaign aims to humorously point out the cheaper price options available at ALDI for very similar brands found at other supermarkets.

A vampire who loves sunscreen but hates the living.

A chilled bear who, well, likes toilet paper...


A man who likes shampoo nearly as much as he likes himself.


A spoon who loves baby food but is terrified of flying.


A so-called doctor who likes laundry powder that keeps his coat clean.


A lady who likes tuna but doesn't like her wall-hanging trout. It hurts the trout's feelings, but not as much as being nailed to a wall.