Akcelo Wins Transport Accident Commission Ahead of Australian MotoGP

Brand experience and innovation company Akcelo has been appointed by the Transport Accident Commission (TAC) to deliver an impactful road safety campaign aimed at motorcycle riders, launching at the upcoming 2024 Australian MotoGP at Phillip Island that hosts over 100,000 people from across the state and country.

Jon Kenyon, managing partner Melbourne at Akcelo, said, "This is significant work at an iconic Victorian event. We’re eager to engage MotoGP fans and riders to enact change."

Simon McCrudden, brand strategy partner at Akcelo, underscored the importance of the collaboration, saying “The need to drive behaviour change for Victorian riders and increasing their use of protective clothing is paramount. Riders represent under 4% of all registrations, but account for 25% of serious injuries and 18% of deaths on the road. This brief is one we are excited to partner with TAC in helping solve.”