Akcelo Activates TAC’s Vehicle Safety Campaign at Australian Grand Prix 2025

Leading brand experience and innovation company Akcelo has secured another TAC project – this time to launch a campaign and activation at the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025. The initiative will encourage Victorians to check the safety rating of their vehicles by visiting howsafeisyourcar.com.au.

The ‘fun and attention-grabbing’ campaign will launch on social media and include both out-of-home and on-ground activation, offering interactive learning experiences designed to foster both awareness and behaviour change.

Jon Kenyon, managing partner, Akcelo said, "We’re excited to be partnering with TAC to help launch this initiative in collaboration with the AGPC at such a globally celebrated event. The Australian Grand Prix provides the perfect environment and audience to share critical road safety information in an engaging way. We look forward to delivering an experience that is as informative as it is memorable."

Simon McCrudden, brand strategy partner at Akcelo, added, "While Victorians are drawn to the high-speed thrills and cutting-edge technology showcased at The Australian Grand Prix, it’s also an ideal moment to encourage them to consider their own vehicle’s safety. This campaign is all about ensuring that every journey is as safe as possible."

Jacqui Sampson, TAC head of community said, “Our partnership with Akcelo brings vehicle safety into focus, showcasing the life-saving impact of key safety features in a dynamic and interactive way. Our goal is to enhance community awareness of these critical features and make it easier for people to access the information they need to make informed, safety-first choices.”

This innovative campaign is a key part of TAC’s broader effort to drive behaviour change and promote safer driving practices across Victoria.