AIR president Veronica Lombardo (VLM) and vice president Ann Asprodites (Asprodites Reps) announced the deal this week saying, "The benefit for AIR members is clear: Agency Source streamlines the new business process, while providing substantive, ongoing communication with our team."
"Staying up to date with all the changes in the advertising and production worlds is vital for reps, particularly now, with so many people moving to new agencies, going freelance, or adopting hybrid working models. Agency Source provides continuously updated, downloadable agency and brand personnel lists. We can also task the Agency Source researchers with finding specific information to aid in the promotion of our rosters."
Colleen D'Amico, head of US sales at Agency Source said, "We are beyond proud to announce that Agency Source is now the preferred new business resource for AIR members, who will enjoy custom search features, CRM tools, alternative pricing, and enhanced directory listings on the platform."