AiMCO Panel Explores How AI is Revolutionising Influencer Marketing in Australia

Last week, The Australian Influencer Marketing Council (AiMCO) held an exclusive live panel event for its members, exploring how AI is transforming influencer marketing in Australia.

Hosted at Fabulate’s Sydney office, and attended by 60 guests, industry leaders offered insights into how members can use AI to measure success, predict content performance, and minimise brand safety risks, while also exploring the future of AI in the sector.

The panel, moderated by AiMCO managing director Patrick Whitnall, featured Hypetap managing director, Bryce Coombe, Social Soup founder and CEO, Sharyn Smith, and Fabulate chief product and strategy officer, Nathan Powell. The trio discussed the role AI plays in influencer vetting, content optimisation and data intelligence, as well as the future of AI in influencer marketing, before opening up the discussion with a quickfire Q&A round.

AiMCO managing director, Patrick Whitnall said, “One thing is clear -- AI isn’t just a trend, it’s a fundamental shift in how we approach influencer marketing. From ensuring brand safety to optimising content and measuring impact, AI is making influencer marketing more precise, efficient, and scalable than ever before. We look forward to seeing how AI continues to transform our industry.”