AIG Life and Retirement Launches 'We See the Future in You' Platform

Today, AIG and Huge Brooklyn have launched a new brand platform, ‘We see the future in you,’ which will roll out over the next three months, and include social, display, and TV. The first commercial, ‘Amazing Mom’ launches the platform during this week’s 2020 PGA Championship at TPC Harding Park, the first Major golf championship of the year. This marks the first work from Huge Brooklyn for AIG Life & Retirement since we were appointed creative AOR after a competitive pitch last fall.

‘Amazing Mom’ is the first TV commercial from the new brand platform and is set in a distance-learning classroom where a little girl is describing to her classmates what her financial advisor-mother does for work, saying she has ‘superpowers’ because she helps people see the future.

Award-winning director Henry-Alex Rubin and Smuggler created the spot and cast an actual parent-child duo, working remotely with each actor to ensure that production value and integrity were captured in every shot while protecting personal health and safety of those involved.

‘Amazing Mom’ will air nationwide during the 2020 PGA Championship at TPC Harding Park beginning today. The commercial will then roll out nationally until late October.