AI Led Studio Super Proper Launches

Super Proper is an AI-led studio that leapfrogs the current advertising industry offering. It brings together talent from design, performance and insight who are all trained to use bleeding-edge AI technology to deliver the future of online creative.

The name represents the studio’s purpose to ‘Generate Next’ and promises to ask questions about how to super-charge creativity, efficiency and versatility, while always considering the proper way forward for the industry. Using the latest technology with care and precision, its approach is calculated and driven by clear objectives. Super Proper has hired Dan Moseley, a veteran of We Are Social and Automatic Creative to lead efforts across North America and beyond.

“The creative and media divide has plagued clients and agencies alike for too long. Super Proper is a solution that tackles it head on,” says Moseley, managing director and EVP. “We’re a home for clients and talent wanting to explore the AI-age with a new model built for the decade to come.”

Dan is no stranger to blazing new trails in the industry. His chops includes breaking the six-second myth with YouTube programming with adidas & UEFA, shutting down Fifth Avenue retail in NYC for Real Madrid, and working with Bose, Jack Daniel’s and Formula 1 to push media algorithms at scale.

Super Proper launches with a staff of 20 and is already working with foundational partners Audi, Johnson & Johnson and a campaign tackling the manosphere with White Ribbon. Super Proper is Tadiem’s sixth division, joining Bensimon Byrne, OneMethod, Narrative, HiFi and Folk.