AI-Fueled Brand Campaign from DEPT Asks You to ‘Prepare to Pioneer'

Today, DEPT® is launching ‘Prepare to Pioneer’, an integrated campaign that encompasses this ethos, and communicates its expanded scale and service offering in the UK.

At a time when resourcefulness and innovation are more needed than ever by brands to stay ahead, ‘Prepare to Pioneer’ is a rallying cry for all of those who are, like DEPT®, disrupting and exploring new frontiers of technology and marketing.

The campaign spans digital out-of-home, including placements at the iconic Old St Roundabout in the heart of London’s tech and creative cluster, social, and an AR landmarker set over the agency’s new London office on City Road. The campaign will also be activated through a series of media and event partnerships throughout the year, and the team has also designed an exclusive line of branded merchandising complete with integrated AR markers.

At the heart of the ‘Prepare to Pioneer’ campaign is an AI-fueled wayfinder experience, which encourages users to discover their Pioneering profile. Through a take on the well-known mechanics of fortune-telling,  it takes users on a journey that offers a very unique twist on the traditional process of content curation, combining it with an innovative storytelling experience.

The campaign builds on consecutive years of impressive growth; in the past two years, DEPT®’s revenue in the UK grew 400% to over £50m, and now the global digital agency is supercharging its offering in the UK by integrating all of its teams under one brand.