senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Agricultural Machinery Company Teams up with Country Music Star Luke Bryan to ‘Grow Bold'

16/08/2023
Creative Agency
Minneapolis, USA
252
Share
Colle McVoy introduces Fendt & Luke Bryan’s Boldly Grown Peanuts in new campaign

In the latest expression of its Grow Bold campaign — and as part of a multi-year effort to steal cultural limelight from that other green tractor brand — ag equipment manufacturer Fendt is partnering with country music superstar Luke Bryan for an encore to the blockbuster 2022 release of Fendt & Luke Bryan’s Boldly Grown Popcorn.

Minneapolis creative agency Colle McVoy introduces Fendt & Luke Bryan’s Boldly Grown Peanuts, a limited-edition packaged snack that includes peanuts harvested by Fendt farmers. The snack was inspired by Bryan’s Georgia upbringing and working on his father’s peanut farm, as well as his love for his Fendt 724 Vario tractor. From now until the sale goes live on August 31st, the programme will feature a series of humorous social-first videos featuring Bryan filmed on his Tennessee farm this summer.

Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from Colle McVoy
Second Catch
RECREATIONAL BOATING AND FISHING FOUNDATION
18/07/2024
12
0
Second Catch
Recreational Boating & Fishing Foundation
13/06/2024
18
0
Buff Chix Dip
Franks x Jason Kelce
09/02/2024
14
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0