Age UK Appoints neverland as Lead Creative Agency

Following a competitive pitch, run by Oystercatchers, neverland will be working with Age UK to develop a new brand platform and campaign for the charity.

With an ageing population the need for Age UK’s services has never been more vital. The issues associated with ageing touch every family in the UK in some way so the charity wants to highlight their role and the importance of the services that they provide.

neverland will be working with Age UK to create a high impact, high engagement campaign with the goal of galvanising people to both seek out and support the charity. The work is set to launch in early 2023.

neverland will be working closely with the charity and their long-term media partner Manning Gottlieb OMD to help bring this new platform to life across every part of Age UK’s work and organisation.

Kathi Hall, head of brand at Age UK said, “We are thrilled to be working with neverland at such an important time for the charity. They have such an understanding of Age UK and where we want to go as a brand, I believe neverland will be a transformative agency for us.”

Jon Forsyth, co-founder of neverland said, “Now more than ever, there is an urgent need to help older people and Age UK have the leading expertise to make a real difference to millions. We are privileged to be partnering with them.”