After Making History Last Year, Dentsu Creative Indonesia Records Its Fourth Consecutive Win at Citra Pariwara

After making history last year with unprecedented victories in Creative Agency of the Year, Media Agency of the Year, and Digital Agency of the Year at Citra Pariwara, Dentsu Creative Indonesia has continued to solidify its standing as an award-winning creative network in 2023 by dominating Citra Pariwara, one of Indonesia’s most prestigious creative awards as well as winning numerous international awards such as Effie Awards and Spikes Asia.

At the recent Citra Pariwara Advertising Festival 2023, dentsu records its fourth consecutive year of winning #1 Media Agency of the Year, followed by #2 Creative Agency of the Year and #2 Digital Agency of the Year. The network also clinched 20 metals spanning across Creative, Digital, Media and Craft categories from the event this year.

Last year in 2022, dentsu made history, striking victories in all three of the highest accolades - Creative Agency of the Year, Media Agency of the Year, and Digital Agency of the Year. It remains unparalleled and is still the biggest haul at Citra Pariwara to date, since the inaugural awards in 1987.

Wisnu Satya Putra, CEO, creative, Dentsu Indonesia said, “This year marks another momentous award milestone for dentsu Indonesia, especially for Dentsu Creative. These achievements underscore our genuine dedication to our clients and society, in making our best efforts to consistently innovate to deliver ideas that Create Culture and Shape Society," he said.

Building on this remarkable milestone in 2023, dentsu has earned further acclaim with an impressive array of award achievements. Notably, the network stood out as the sole Gold winner from Indonesia at the APAC Effie Awards and was the only Indonesian agency to have received medals (two Bronzes) at Spikes Asia. dentsu Indonesia also became a finalist at the One Show and Cannes Lions 2023, being the sole representative from Indonesia among the world’s creative elite.

Andreas, chief creative officer at Dentsu Creative Indonesia, added, "Our collaboration has produced impressive results, evident in external recognition from prestigious events such as Citra Pariwara, Effie Awards APAC, Cannes Lions, Spikes Asia, and more. Undoubtedly, these achievements are also the result of the collective efforts of the entire team at dentsu Indonesia, working seamlessly together," he continued. 

In addition, dentsu Indonesia has also received accolades at YouTube Works, MAD Stars, and WARC Awards. The network was honored with the 'Green Initiative of the Year' by Marketeers Sustainable Marketing Excellence. With 11 victories at the MMA Smarties Indonesia and 10 trophies at the Marketing Excellence Awards Indonesia, dentsu Indonesia has also maintained its position as the number 1 in the RECMA Quali-Rank for four consecutive years.

Looking ahead, dentsu Indonesia remains steadfast in its commitment to helping clients and communities to create positive impact and deliver meaningful results. Driven by its core values, dentsu Indonesia will continue to be a force for good and a force for growth.