Adyen Goes Big With Fresh Visual Campaign

Amsterdam-based agency Wolfstreet takes on an exciting visual campaign for the international payment platform, Adyen. 

The campaign emphasises Adyen’s ability to drive business growth through its leading platform, seamlessly integrating payments, data analytics, and financial products. By enabling companies to optimise their operations and seize new opportunities, Adyen empowers its clients to realise their full potential in a rapidly changing market environment.

The ads are directed by the German duo A Nice Idea. Renowned for their innovative approach, the ads feature seamless transitions, vibrant colour palettes, and optical illusions. 

Max Eggink, head of production at Wolfstreet, commented on the collaboration: "Each scene required the building of custom graphics on location, and carefully planning and timing camera movements to reveal the graphics seamlessly within the frame. Our goal was to authentically create the graphics 'in-camera,' reflecting Adyen's emphasis on unlocking genuine hidden value.”

Since 2017, Wolfstreet has been serving as Adyen's creative content partner, involved in co-creating many content pieces and campaigns with the brand. A previous campaign involved the launch of Adyen's new generation of Tap-To-Pay iPhone Software at scale. 

As of this week, the ‘Unlocking Business Value’ campaign is live on digital and social platforms in Europe, the Middle East, and Africa, comprising a mix of films, photography, and print assets.