A picturesque piece from director Adriaan Louw, shooting bicycles on film in the only way he can, so beautifully. 

Adriaan’s sensibility and talent for creating hypnotic and cinematic atmospheres has attracted work within the commercial, music, fashion and skateboarding industries, and now, transferred into the alternative world of sports and cycling.

An evolution of traditional sports commercials, Adriaan brings along his unique approach to capturing the human spirit, creating a visually captivating film for internationally known cycling brand @standertbicycles.

He has captured the honest and beautiful rivalry that exists within friendly competition. Cyclists will know that feeling. Creating a new space for himself in the commercial industry while carving out a new direction in sports advertising.

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