Adobe's Brian Green Responds to Instagram 'Shop' Tab

How people create and enjoy culture has changed, and with the 'Shop' tab, Instagram is making it easy for users to get inspired by creators, shop on Instagram, and support small businesses.

With this news, Brian Green, head of commercial sales, EMEA, Adobe, commented: “By bringing the 'Reels' and 'Shop' tabs front and centre on the home screen, Instagram is making clear that its future lies in video and commerce. What started as a social network for sharing images with friends is now one of the most valuable storefronts for brands to promote their products via content creators with loyal fans and followers and through their own brand pages."

Brian continued: "People are spending more time online and on social platforms and this move makes the user journey that starts with seeing something they love in a social post and buying it even more seamless.”