ADK Global Appoints New Leader To Lead Network Transformation in APAC
ADK Global announces the promotion of Neville Medhora to the inaugural role of chief transformation officer for ADK Global. In this position, Neville will accelerate ADK Global's digital transformation by integrating ADK's business offerings and solutions across regions and clients to achieve specific agency goals in India, Singapore, Thailand, and Vietnam.
"The ADK Global network has both highly talented teams and multifaceted services. My aim is to integrate both into a single-window delivery for our clients. We want to be an agency which can deliver across two fronts. The first is creativity backed by consumer insights and strategic vision. The second is seamless execution of those ideas across mainstream and digital platforms" said Neville.
Neville will report to Rie Otsuka, chief growth officer, ADK Global, and work closely with Pradeep Shankar, President, ADK Rage, to champion ADK's IMC solutions in India.
Yasuyuki Katagi, CEO, ADK Global, said, "ADK Global's ambitions to reimagine the business will be significantly boosted with Neville Medhora's appointment as our first chief transformation officer. As the prior head of India and EMEA at ADK Rage, he is ideally placed to leverage and apply ADK Rage's digital solutions and methodologies across the rest of the network. Within ADK Global, we are always on the lookout for employees who want to be challenged, and it is our responsibility to provide them with the right opportunities. We see Neville as one such talent and wish him the best in his new role."
Neville joins ADK with over 25 years of experience leading cross-functional teams in design, branding, UI//UX, web technology, search marketing, and social media. At ADK Rage, he innovated several notable optimizations regarding agency planning, agile workflows, and new business lead funnels. Notably, Medhora pioneered an audience relationship methodology that greatly improved the agency's ideation process and delivered outcomes for clients such as Tata Motors, Croma, and Jones Lang LaSalle. He also spearheaded key digital initiatives for clients within the boundaries of the traditional offline format.
