Adam Devine Joins the TNF Broadcast Crew for Amazon's Black Friday NFL Campaign

For the first ever Black Friday NFL game, Amazon’s XCM and Prime Sports have teamed up to spotlight Amazon’s Black Friday Deals during the Dolphins vs. Jets game that’s airing exclusively on Prime Video. The retailer and NFL reportedly want to make this live-streaming shopping experience an annual tradition.

Comedian Adam Devine stars in the spots alongside members of the all-star TNF broadcast crew (Andrew Whitworth, Tony Gonzalez and Ryan Fitzpatrick) for the unique, shoppable in-game ads. The spots will air throughout the game and highlight the historic collaboration as well as Amazon’s exclusive Black Friday Deals dropping during the game. Viewers can scan a QR Code for instant purchases.

In addition to the spots, QR codes for Amazon deal drops will also appear at the bottom of the screen throughout the broadcast.

On Black Friday, Amazon is kicking off a new holiday tradition, #BlackFridayNFL.