Actress Megan Slater Offers Up a Divine Skintervention from e.l.f. SKIN

e.l.f. SKIN launches today its most ambitious brand campaign to date: 'Divine Skintervention.' e.l.f. SKIN is positioned as the ultimate salvation for common skincare transgressions, offering a path to redemption for all skin types.

In a vibrant, comedic exploration of skincare temptations, the campaign delves into the everyday skincare slip-ups - from pimple picking to the oh-so-relatable habit of sleeping in makeup. Actress and comedian Megan Stalter is the mischievous 'Sinfluencer,' luring unsuspecting would-be skincare sinners into dreaded dilemmas.

Here's the twist: e.l.f. SKIN is here to banish the shame, offering skincare salvation for skin sins with e.l.f.’s Holy Hydration! products.

e.l.f. SKIN delivers premium-quality skincare at accessible prices with its signature value proposition. The brand offers straightforward, uncomplicated skincare solutions and is committed to e.l.f. clean, cruelty-free and vegan formulas.

“We’ve all committed skincare sins – and there’s no e.l.f.ing shame in that! We’re just here to rescue the community from making more of them,” said Kory Marchisotto, e.l.f. Beauty’s chief marketing officer. “With this campaign, we're putting a halo around proper skincare, demystifying horror stories that taking care of your skin is complex or cumbersome. We’ve made it e.l.f. SKIN’s priority to provide a straightforward routine that delivers great results without asking our community to have a PHD to understand it, or beaucoup bucks to access it.”

According to a Statista study, gen z uses more skincare than any other generation, but e.l.f. surveys prove gen z is also guilty of committing skin sins.

Fuelled by community insights, e.l.f. SKIN has transformed real-life skincare confessions into a full-blown 360-degree 'Divine Skintervention' initiative, rolling out across social media, television, and out-of-home platforms. The campaign also features an interactive landing page with a specialised quiz in the US and the UK where consumers can 'confess' their skincare sins and receive personalised product recommendations.

The campaign and its creative were conceived and produced with e.l.f. creative partner Day One Agency, further boosting e.l.f.’s position as an entertainment brand that surprises and delights its community.

e.l.f. SKIN has outpaced skincare category growth by 32x, achieving top 10 brand status and quickly cementing its place as an accessible brand for every eye, lip, face and skin type. Aiming to continue growing its community, e.l.f. SKIN has focused its product innovation to launch holy grail product families in addition to Holy Hydration! and its recent viral success, Bronzing Drops.

The spot will air on major streaming platforms such as Disney+, Peacock, Amazon Prime, Hulu, Netflix and Paramount+.