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Actress Ayelet Zurer Becomes Face of BMW in Israel

25/10/2022
Advertising Agency
Tel Aviv, Israel
858
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Publicis Israel print campaign test drives AI software 'DALLE-2' to call out the lack of female representation in the motor industry

BMW is the only car brand in Israel (and one of the only car brands in the world) that has chosen a woman representative, actress Ayelet Zurer, as the 'face' of the brand.

So, when Publicis Israel saw the buzz and enthusiasm around DALLE- 2, the world's most advanced AI software, it decided to take the technology for a 'test drive.' 

Publicis Israel searched 'car driver' in many variations, and almost 95% of the outputted results were of male drivers.

From this discovery, the team came up with a quick print campaign that shows that even the most advanced software has a way to go when it comes to women's representation. 

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