Ford Bronco Invites You to Choose Your Traffic for SUV Ad

BBR Saatchi & Saatchi launches the latest campaign for Bronco, Ford's wildest SUV. This print campaign is based on the insight that not only the roads have traffic jams, the wilderness also has traffic jams, just of a slightly different kind...

The ad calls on drivers to choose which traffic jam excites them more - the city or the wilderness?