Activision Targets Nostalgic Gamers for Action Packed Launch of Crash Bandicoot 4: It’s About Time

The eighth instalment in one of Activision’s most beloved franchises, Crash Bandicoot 4: It’s About Time, is an homage to the original trilogy and direct sequel to the third instalment ‘Warped’ released back in 1998. 

Launched in October 2020 on PLAYSTATION 4 and XBOX One, independent creative agency, Five by Five, developed attention grabbing digital assets spanning display, social and video to achieve pre-orders and sales. 

The team created in excess of 2,000 assets across 25 markets in just 10 days from brief to delivery, including three different video iterations and a digital stadium banner for the Brentford FC vs Fulham match. 

Ad placements were produced for publishers including IGN, Twitch, Spotify, Gamesradar and Amazon to name a few and were managed using Five by Five’s proprietary digital display platform, Oceanview. 

The campaign continues to evolve with game reviews being added to the HTML creative as they come in.