senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Activision Targets Nostalgic Gamers for Action Packed Launch of Crash Bandicoot 4: It’s About Time 

20/10/2020
Advertising Agency
London, UK
111
Share
Digital campaign from Five by Five helps drive pre-orders and sales for latest series instalment

The eighth instalment in one of Activision’s most beloved franchises, Crash Bandicoot 4: It’s About Time, is an homage to the original trilogy and direct sequel to the third instalment ‘Warped’ released back in 1998. 

Launched in October 2020 on PLAYSTATION 4 and XBOX One, independent creative agency, Five by Five, developed attention grabbing digital assets spanning display, social and video to achieve pre-orders and sales. 

The team created in excess of 2,000 assets across 25 markets in just 10 days from brief to delivery, including three different video iterations and a digital stadium banner for the Brentford FC vs Fulham match. 

Ad placements were produced for publishers including IGN, Twitch, Spotify, Gamesradar and Amazon to name a few and were managed using Five by Five’s proprietary digital display platform, Oceanview. 

The campaign continues to evolve with game reviews being added to the HTML creative as they come in.  


SIGN UP FOR OUR NEWSLETTER
More News from Five by Five UK
Trends and Insight
It’s Time to Simplify the Chaos
11/11/2024
43
0
Trends and Insight
When to Kill an Idea
14/10/2024
562
0
ALL THEIR NEWS
Work from Five by Five UK
New Finds
Amazon
08/11/2024
15
0
Click & Collect
Screwfix
30/04/2024
27
0
Tradies x Ex Pros
Screwfix Sprint
21/11/2023
39
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0