Acorn Adventure Partners with Modern Citizens to Launch New Rebrand

Modular agency Modern Citizens today announces an exciting new rebrand for Acorn Adventure. Bringing a new identity and strategic brand vision to a 40-year-old leader in outdoor education as it becomes a digital gateway to the outdoors for schools, families and young people across the UK.

Modern Citizens has created a forward-thinking platform that positions Acorn Adventure as a digital-first service, offering schools across the UK seamless access to a wide range of independent outdoor centres.

This shift from being a traditional provider of outdoor experiences to a digital gateway empowers schools to easily discover, book and organise tailored adventure trips in real-time, streamlining the process for teachers and broadening the options available.

To complement this shift, Modern Citizens has designed a fresh visual identity for Acorn Adventure to reflect its new role as a digital gateway. The new branding highlights pays homage to the company’s legacy of trust and expertise in the outdoor education sector, but firmly places it as a digital first brand, opening up access and offering simplicity to schools and teachers as they take young people out into the great outdoors.

Josh Dickins, head of consulting, Modern Citizens said, “Acorn Adventure help provide something that young people need more than ever: access to adventure and exciting new experiences. But sadly those options can feel limited and too many schools and children are missing out. By partnering with Acorn at a time of strategic change, we were able to work with the fantastic reputation the company had built up over 40 years, but point it at a new, much bigger goal: opening up access to the outdoors, increasing opportunities for schools and ultimately making teachers lives easier when it comes to booking school trips. From positioning to visual identity, we helped build a brand that is at home in the digital world, but which has brilliant real life adventures firmly at its heart.”

Nick Dunnett, director, The School Travel Company added, “The launch of the new brand and the Gateway is an exciting new chapter for Acorn Adventure. Our new visual identity, crafted by Modern Citizens, pays homage to our legacy of trust and expertise in outdoor education while firmly establishing us as a digital-first brand. This rebrand opens new opportunities and offers simplicity to schools and teachers as they plan enriching outdoor experiences for young people. We are thrilled to bring innovation to the residential activity industry by offering real-time availability through the Acorn Adventure Gateway.”