Accenture’s Football Pass of Epic Proportions Tells the Story of Peacock’s Rapid Scaling

Droga5 has launched its latest instalment of the 'Reinvented with Accenture' campaign, which debuted during NFL kickoff weekend and aired as part of a special segment during the international game in Brazil running exclusively on Peacock. It highlights Accenture's pivotal role in scaling NBCUniversal's Peacock streaming platform.

Accenture and Droga5’s new campaign tells the story of Peacock’s rapid scaling by depicting a football pass of epic proportions. It uses the metaphor of a Hail Mary pass to symbolise the massive volume of streams from millions of passionate football fans watching across America, together.

'The Pass' builds on Accenture’s 'Reinvented with Accenture' campaign by bringing scale to another level through a coast-to-coast journey that captures the diversity and passion of football fandom across the nation. Directed by acclaimed music video director Francois Rousselet, the film highlights a down to the wire football game. A final second Hail Mary pass is thrown in hopes of victory. Leaving the stadium, the ball takes a surreal journey across the country. 'The Pass' takes viewers through a series of iconic American landscapes, all while demonstrating how Accenture is helping Peacock scale viewership in all these places.

The campaign is airing across NFL Network and Peacock throughout the football season. It launched during opening weekend and had a major presence during the first-ever NFL game in Brazil on September 6th. 

'The Pass' brings Accenture’s unique ability to reinvent the world’s largest companies across all industries to life, helping its audience understand the company’s impact in a contextually relevant way. Rather than showcasing technical elements like servers or data, this film places football at the heart of the story, highlighting the viewers that make the game what it is while reinforcing Accenture’s expertise in reinvention.

Giancarlos Rodas Garay, executive creative director, Droga5, said, "This was a unique production. We shot this across the country in multiple states and 17 locations to showcase real people -- not actors --  who represent the variety of football fans unified by their love of the game."