Accenture Song Hires New Creative Lead

Laura brings years of experience in creative leadership roles. Previously, she was the head of marketing communications campaigns at Telefonica and also worked in creative leadership at the agencies Jung von Matt, Heimat and David + Martin. Accenture Song Germany is hopeful her expertise in marketing strategy, storytelling and creative communications will help the company in the future. She is well known for her close relationship with clients and has a deep understanding of market challenges. 

CEO of Accenture Song ASG Roland Mayr said clients already have high expectations. “This is exactly where Laura will make a difference: driving companies and brands forward with holistic, relevant solutions.”

With this hire Accenture Song shows it wants to work on future challenges in a creative way. The company said Laura will tackle macro challenges like the creativity business model for the next generation, skills and career changes in times of digital disruption and creative solutions when faced with global turmoil. 

The soon-to-be creative lead Laura Müller-Rossbach said: “Creativity is like a piano – there are many – there are many keys, from major brand films and social media to CRM, smart AI integration, and UX, all of which need to work together. Only those who play all the keys can create a holistic brand approach. That's exactly what makes Accenture Song so special: the combination of technology, business perspective, and creative excellence. For solutions that truly make a difference – and that's what I'm really passionate about."