Accenture Song Helps German Brunch Rebrand from Normal Breakfast Spread Into Jack of All Trades

‘Brunch celebrates more’. That is what is being promised with the new advertising campaign produced by Accenture Song. This is a big move for the German brand Brunch. Classically known as a breakfast spread, the company is now investing into a rebranding campaign.

With the new campaign, the company wants to highlight different flavours and uses of the spread, making it a Jack of all trades ingredient in the kitchen. You can dip it, you can spread it, you can cook and bake with it. With a colourful ad campaign, Brunch welcomes it all.

To enhance the variety of flavour profile and handiness of the product, Brunch and Accenture Song developed the ‘House of Brunch’. It is a fictional, colourful and joyful housing community where a diverse range of people from all ages and backgrounds can enjoy Brunch together. With the new motto ‘Brunch yourself more’ everything is built around the idea of diverse living and celebrating the variety of the product itself.

Jessia Bauer is the group brand manager at Savencia, mother company of Brunch. She supports the rebranding. “The House of Brunch is a form of yummy disruption. Unusual food presentation meets a positive, inspiring attitude to life. Just the right mix to celebrate the diversity and intense flavour of Brunch.”

Executive creative director at Accenture Song Christian Meyer says the idea of the House of Brunch is more than a campaign. “It's an invitation to shape everyday life with more flavour, variety, and joie de vivre. The campaign deliberately focuses on unconventional food presentations that stand out from the crowd and establish Brunch as a brand with character."

The campaign is officially launching at the end of April on social media, broadcast, online video, OOH and all the other channels.