Due to the lockdown in the Netherlands, the Rotterdam Zoo - one of the oldest zoos in the Netherlands - had to close its doors for the public. However, maintenance costs to take care of the plants and animals remained, which is why Accenture Interactive came up with the idea to enable people to visit the zoo in the coming weeks, but not at its trusted location.
Accenture Interactive worked together with JCDecaux, a specialist in out of home advertising, to develop video live streams which are displayed at advertising panels across the city of Rotterdam. These video streams are enabling people to digitally visit and admire various animal species, all whilst they walk through the city centre of Rotterdam.
The animal houses that are live streamed to five key locations in the city, include those of apes, elephants, sharks, lions and turtles. A special map shows how to make a 30-minute city walk past all of the animal houses, creating an adventure out of an ordinary city walk. In addition, people will be able to support the beloved zoo through a QR code, which can be viewed on the displays, enabling “visitors” to support the zoo with a financial donation.
Nick Maas, creative at Accenture Interactive, comments: “If Rotterdam can’t go to the zoo, then we’ll bring the zoo to Rotterdam.”
Erik Zevenbergen, managing director of Rotterdam Zoo adds: “Of course we’re sorry that we haven’t been able to receive visitors for some time. How nice that everyone can now still meet some of our animals. It’s heartwarming to see various parties from unexpected corners working together to support Rotterdam Zoo and our fans.”