Accenture Song Netherlands' Patritia Pahladsingh Wins Coq d'Honneur Award
The Society for Advertising (GVR) announced the winner of the Coq d'Honneur at its annual Hanen dinner. This is the award for the woman/man who has contributed to the creative industry in an exceptional and inspiring way. This year this award was presented to Patritia Pahladsingh, CEO and managing director Accenture Song Netherlands.
GVR: transfer of the year and advocate for I&D in creative industries
According to the Society of Advertising (GVR), Patritia was the transfer of the year with her move to the world's largest digital agency Accenture Song. Patritia is a great champion of inclusion and diversity in the creative profession. She encourages young people to discover and develop their talents. She inspires women to chase their dreams and pursue careers. Patritia has given the profession a more inclusive foundation with her dedication, incisiveness and boundless energy.
The board of the Society of Advertising consists of:
- Jip Samhoud, founder &Samhoud Creative Tech
- Henriette van Swinderen, managing director BVA Association of Advertisers
- Johan van der Zanden, head of marketing and communications Albert Heijn
- Lobke Hidding, head of brand and culture MediaCom
- Sanne Kruikemeier, professor digital media and society
- Inge Ligthart, CEO Dawn/CSO Springbok Groep
- Debora van der Zee, general manager nutrition North Europe and Plantbased leader Europe Unilever
Equal opportunities not a given
Patritia Pahladsingh, "I am proud and happy that my passion and commitment is seen, recognized and acknowledged. Equal opportunities are not a given and we still have a long way to go. This recognition has given me a huge boost to continue my efforts to enthuse young people in particular about the creative industry, especially when it is not obvious given their background."
"At Accenture, we are committed to an inclusive and diverse workplace. I am therefore incredibly proud that Patritia's work in this area has been recognized with this prestigious award. Patritia is a true role model and I am convinced that she will continue to motivate women, startups and young people not only within Accenture but also outside of it to be the best they can be," said Nicole van Det, country managing director of Accenture Netherlands.
Patritia has worked in the advertising and communications industry for more than 25 years. In addition to her daily work, Patritia is a board member of VNO-NCW Metropool Amsterdam, board member of Red Cross Amsterdam-Amstelland, member of the Effie Steering Committee, juror of Eurobest Awards and juror of Coolest Dutch Brands.
