Absurdity Meets Creativity in Setapp Campaign from Radioaktive Film

90% of people are more likely to remember ads that are funny, and 72% of people would choose a humorous brand over the competition. Setapp continues setting up a new benchmark for creative marketing by teaming up with Radioaktive Film, following the previous collaborations with Droga5 and SuperSimpleStories.

Helping is caring. But in Radioaktive Film's ironic global brand campaign for Setapp, helping leads to appalling high costs. The two new ads emphasise the benefits of Setapp’s new Family Plan, using absurd scenarios that dramatise the direct meanings of common requests.