Abstract Animation for TV3 Rebrand

Newly signed NOMINT director Anders Schroder and his production powerhouse Frame, have created a collection of broadcast idents for leading Scandinavian channel TV3 Puls.

 

Anders says "We focused on creating an identity package that reflected the feel of the channel rather than the content of it. They had to be abstract, clearly avoiding literal cliches and had to be all graphic. We decided to base each ident around abstract concepts such as a breath of fresh air, opening up, socializing, attraction, and balance. All positive concepts that could serve as the driving idea behind each ident."

 

 

 

 

Creative Director: Anders Schroder
Lead Design: Santiago Zoraidez
Assistant Design: André Ljosaj
Animation: Jacob Linnemann
Animation: Franz Ferdinand Kubin
Animation: Nejc Polovsak
Sound Design: Ole Krogstad
Executive Producer: Thomas Bay